What is RDA?
Relative Dentine Abrasivity
RDA is an Index describing the abrasiveness of toothpastes.
Abrasiveness means the degree of scrubbing of the tooth enamel, which occurs during mechanical cleaning. The higher the index number the more abrasive is the toothpaste on the tooth enamel. Higher abrasiveness increases the risk of scratching the tooth enamel, ultimately causing tooth sensitivity.
What is the strength of our toothpastes?
The strength of our toothpastes lies in active ingredients and natural components, especially natural enzyme ‘Glucose Oxidase’, which instead of mechanical cleaning dissolves discolourations, without damaging the tooth enamel.
For a better idea we have created the following RDA index:
Very low abrasiveness, suitable for sensitive teeth
Low abrasiveness, suitable for everyday use
Medium abrasiveness, suitable for everyday use
High abrasiveness, suitable for smokers toothpastes
Hello Sweet temptation!Say hello to sweet temptation, lighthearted feels and raspberry breeze. With me the desire for a healthy and radiant smile is no longer a mystery. Do you know why? Because I am a combination of Raspberry, Japanese Camellia oils, vitamins and minerals. Together these elements protect your gums and remineralize your tooth enamel. Instead of fluoride and SLS I contain bioactive calcium mixed with stevia and natural enzymes. With me you will continuously smile as you relive the sweetness of summer days.
Hello Tranquillity!There is nothing you love more than your own personal ritual after a long day. This is the time you can unwind and indulge in the mixed aromas of hot tea and rustic turning pages of your favourite book. I understand, that these are the most cherished moments, where time stands still and you take it all in with a simple smile. That’s why my natural enzymes enrich your smile with a glowing whiteness. Whereas the cloves, green tea and mint remineralize your tooth enamel, while leaving you with a lasting fresh breath. Now take me, so we can relive the peaceful moments together.
Little ones too
Hello Crocodile The Dentist!Dear parents. I feel you. It's time for your kiddos to be independent and brush their own teeth. I am here to ensure they let go of their baby whites and embrace their new crocodile smile. Introduce them to me. Crocodile The Dentist. I am an extraordinary composition of herbs, natural enzymes and fluoride (specific to your kiddos age group) preventing the formation of tartar and remineralizing tooth enamel. They will love me. After all I am Crocodile The Dentist - the Apple Mint devourer. Once they taste my flavour they will imagine devouring a chunk of grandma’s apple mint pie while rocking a sparkly white smile.
Hello Pleasure!Are you a gentle soul? Because I am. Softness and strength mixed in with protection is what you will find in me. Feel free to eat and drink whatever your heart desires, without any fear or pain. Potassium nitrate protects from sensitivity while natural enzymes ensure that your pearly whites remain sparkly white. You know what’s even better? That I am SLS free! So don’t hold back and indulge!
Little ones too
Hello Rabbit The Dentist!Dear parents. I feel you. Brushing your little ones teeth can be a daunting task. They don’t always want to do it. I am here to help in that department, just introduce them to me - Rabbit The Dentist. I am an extraordinary composition of herbs, natural enzymes and fluoride (specific to your little ones age group) preventing the formation of tartar and remineralizing tooth enamel. They will love me. After all I am Rabbit The Dentist-the Bubble Gum enthusiast. After tasting my flavour they will ponder - “How big of a bubble can I blow and how clean will my teeth really be?”
Hello Fearless!We know about it. You know about it. Everyone knows about it. So let’s do something about it. Take me, open me and brush your teeth with me. I contain bisabolol, agrimony and sage herbs, which help regenerate your gums and don’t destroy your tooth enamel with RDA of only 10*. Together we’ll find perfection in imperfection. Because you need a healthy smile everyday, without shyness. And let’s be honest, only I can certainly help you with that!
*(RDA 10: very low abrasiveness, suitable for sensitive teeth)
Hello Adventurer!Nice to finally meet you! I see that your desire to feel and experience the forbidden has brought you to me. Together we can explore the world rather unconventionally. While you go off on tasty adventures, the strong power of the three elements - Eucalyptus, Thyme and Zinc will ensure you can experience fresh breath and a charming smile. Plus, I contain sage, bisabolol and my RDA is only 10*! Now you can talk to anyone, but remember to only kiss the one.
*(RDA 10 very low abrasiveness, suitable for sensitive teeth)
Hello Social revolution!They say to sit up straight. They say to never get emotional in public. They say to always fit in. I say different. I say “smile off”. Because it’s okay to feel. They say a picture says a thousands words, but I say a smile gives a thousand hugs. So let’s get intense. I remove deep impurities through oxidative whitening. My cloves, are antibacterial, promoting overall oral health. I also contain peppermint and lemon oil. So you don’t just have a white smile, but also a healthy one. And guess what, I also didn’t listen. My RDA is only 13*!
*(RDA 13: Very low abrasiveness, suitable for sensitive teeth)
Hello Rebel!Hey, you. Have you sinned today? Don’t worry, I’ll tell no one. What I will do is help you maintain fresh breath, destroy tobacco stains and ensure you’re not too shy to show off those pearly whites. You can expect fresh taste all day long thanks to my eucalyptus and clove oils. Simultaneously, my methyl salicylate will work its special power on those tobacco stains of yours. Cherry on top? My RDA is only 139*. Because even rebels deserve to smile.
*(RDA 139: high abrasiveness suitable for smokers. RDA of smoker’s toothpastes is higher than 100.)